Bottom Up Trial Prep
The facts and the law are important to the outcome of your case, but they are often not as important as the juror’s beliefs and whether the trial story is consistent with those beliefs. If your story conflicts with jurors’ beliefs and expectations, the best facts and strongest case law may not get you there. Bottom-Up Preparation and Preparing to Win is a different way of preparing your case to enhance your likelihood of achieving your goal for your client.
Working with bottom-up preparation results in an active process of looping back and forth to the facts, the frame, the sequence, discovering schema, developing ideas, and testing them against the research and data? Revise the ideas, rebuild the frame, and reorder the sequence? If it fails –rebuild it again? The core of the process is listening to what the potential jury thinks important, not what you think important. When you know what matters to the jury, you can frame and position your case to match the jury’s thinking as much as possible. Bottom Up Preparation is a step by step approach that works!
You already know how to prove your case according to the law. Using the Jury Bias Model™, Framing and Bottom Up Preparation will help you understand how to prove your case to jurors.