Jury Research

Learn More

Training  & Workshops

Learn More

Litigation Coaching

Learn More

Focus Groups

Learn More

Bottom Up Trial Prep

Learn More

Schedule a Consult

Learn More

Winning Case Preparation

Winning Case Preparation: Understanding Jury Bias

Since 2005, trial consultants David Bossart, Gregory Cusimano, Edward Lazarus, and David Wenner have been involved in some of the largest plaintiff’s verdicts in the country, totaling more than $4 billion. In Winning Case Preparation: Understanding Jury Bias, the top experts in jury bias offer a proven method of case preparation—whether you’re seeking to settle a minor impact case or gearing up for a massive medical malpractice trial—that is based on years of evidence-based research and experience.

The authors demonstrate how to analyze your case to determine its strengths and weaknesses, avoid being blindsided by issues you were unaware of, and offer a proven way of increasing the likelihood of your success. Their framework for how to prepare a case can help you better understand how jurors will respond to your facts and will teach you how to structure your trial story in a way that best communicates the information that is most important to those who decide it. For anyone who wants to understand how juries decide cases, this book is a must-read.

Purchase Now
Winning Case Preparation


Winning Works’ help was critical to me in a commercial case against a Fortune 500 company. In the context of a document that said there was no agreement without a signed and delivered contract, which we didn’t have, we not only won actual but punitive damages as well. I have no doubt that the innovative approach devised by the WW team was instrumental in our success.

Kenneth Suggs, Med Law Legal Team

Our firm was recently involved in an Auto-Defect case against Ford Motor Company that resulted in a wonderful verdict.  Our success was due in large part to the focus groups, case theme development, and jury selection analysis provided by Winning Works.  Through the focus group work we were able to develop a trial story that resonated with our jury.  Winning Works’ help with jury questionnaires and jury selection was key to our identifying not only those jurors receptive to our issues, and to exposing those who would never support a plaintiff’s verdict.  In sum, their help and support was invaluable.

Dan Dell'Osso at the Brandi Law Firm in San Francisco

I first started working with Ed and Winning works in 2006.  My first engagement with them was minor and I had hired Ed and Greg to do some messaging consulting on a tricky comparative issue.  I did not hire them to do focus groups because I was intimidated by the cost.  However, having Greg and Ed help me with the comparative issue really helped my case and I was able to obtain a settlement for $2,900,000 partly because of the work with Ed and Greg.


About Us

Winning Works is one of the leading research based trial consulting firm in the country. Greg Cusimano, David Wenner, David Bossart, and Ed Lazarus have combined their research, expertise and instincts to offer a comprehensive menu of trial strategy and litigation support services based on the Jury Bias Model™. The result is Winning Works™, your firm’s own litigation coaching firm.

Meet the Team:

Greg Cusimano
David Wenner
David Bossart
Ed Lazarus