While you are preparing your case for a judge, you will be trying your case for a jury. Is your case jury proof?
Winning Works is one of the leading research based trial consulting firms in the country. Greg Cusimano, David Wenner, David Bossart, and Ed Lazarus have combined their research, expertise and instincts to offer a comprehensive menu of trial strategy and litigation support services based on the Jury Bias Model™. The result is Winning Works™ – Your firm’s own litigation coaching firm.
The filters through which jurors receive and process information are firmly ingrained, shaped by a lifetime of familial, social and political influences. Based on proven research and methodology, the Jury Bias Model™ provides powerful insights into how jurors are likely to think and feel about the issues raised in your case. It enables you to prepare every facet of your trial story to overcome jurors’ prejudices against your client and take advantage of their predispositions in your client’s favor. Winning Works has taken the Jury Bias Model and structured it into a proven process for giving you the best shot at winning. Because every attorney knows…Winning Works!
The Jury Bias Model™ is most effective when it is applied from the inception of your case, before discovery and depositions, and utilized throughout all stages of litigation. Its concepts are not confined to trial; the Model is a powerful persuasive system that can be used to enhance your communications, public relations and political strategies. The Jury Bias Model™ is the brainchild of Greg Cusimano and David Wenner, and now includes master practitioners, David Bossart and Ed Lazarus.
David R. Bossart is a plaintiffs’ trial lawyer, with over 43 years experience in private practice. He handles only very serious personal injury, wrongful death and medical malpractice cases. He is a graduate of the University of North Dakota, having received his Juris Doctor Degree in 1965. He has been designated a Diplomat of Trial Advocacy by AAJ, formerly the Association of Trial Lawyers of America, since June 1994, which is one of its highest awards. He lectures frequently all across the United States in the field of trial advocacy.
Gregory S. Cusimano graduated from the University of Alabama in 1965 receiving a B.S. He received a Juris Doctor degree in 1968. Professionally he served in every office of the Alabama Association for Justice, (formally ATLA) including President. He was also appointed by the Supreme Court to take part in re-writing the Alabama Pattern Jury Instructions. Greg is listed in Best Lawyers in America and Best of the U.S, was the second inductee into the Hall of Fame of the Small Office Practice Section of AAJ.
Ed Lazarus is a partner in the trial strategy firm Winning Works as well as the president of Lazarus Strategic Services. As a principal in Winning Works, Lazarus supports attorneys in complex litigation by consulting on jury selection, conducting focus groups and community attitude surveys, developing case themes and openings, and designing and analyzing supplemental jury questionnaires. Lazarus worked at the DNC and the White House, coordinating message and message strategy among the White House, the DNC, and the House and Senate Democratic Leadership.
David Wenner is recognized throughout the country as an authority on juror bias and decision-making. A partner in the Phoenix law firm of Snyder & Wenner, P.C. and Winning Works, he has spent the past 20 years litigating catastrophic injury and death cases, lecturing across the country on juror bias and decision making, and developing a successful juror bias model. He is listed among the “Best Lawyers in America”.